Influencer marketing is by far one of the most effective ways to market any product. But how do you start? What do you do? Working with an influencer needs to be just as strategic as Facebook ads, marketing copy, and social media—and for good reason. A recent study by TapInfluence discovered that influencer marketing had 11x higher ROI than any other form of marketing out there.
Link: 5 Ways to Promote Your Product Launch with Influencers