Behavioral Marketing: A Closer Look at What Gets Consumers Clicking


In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. They could tell you, in broad strokes, what a customer might be interested in — but they weren’t very specific. It was a lot like trying to guess what kind of picture a puzzle might make when you only have a couple of the pieces.

Link: Behavioral Marketing: A Closer Look at What Gets Consumers Clicking
via blog.kissmetrics.com


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