Facebook Adds Split Testing, Improved Ad Analysis Options Within Ads Manager


In order to provide advertisers with more insights into what’s working – and what’s not – with their ad efforts, Facebook’s rolling out two new testing options which will enable more accountable, traceable experimentation with various creative aspects. The first new option is creative split testing, which, as it sounds, will make it easier for advertisers to get data on varying ad approaches.

Link: Facebook Adds Split Testing, Improved Ad Analysis Options Within Ads Manager
via www.socialmediatoday.com


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