How to Align Email Marketing to The Buyer’s Journey (With Examples)


Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is the best on the market and push for the sale. Not anymore. Today, consumers can research a product online, compare brands on cost, reputation and more, and decide which provider is best for their needs.

Link: How to Align Email Marketing to The Buyer’s Journey (With Examples)
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