The #1 Reason Paid Ads (On Search, Social, and Display) Fail


Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high…

Link: The #1 Reason Paid Ads (On Search, Social, and Display) Fail
via moz.com


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